“Wait a minute,” wrote Rich Kizer, principal at Kizer & Bender Speaking. “This new service will make this important work even more convenient for customers.”īut some on the BrainTrust had other experiences with appliance removal that colored their opinion of Best Buy’s offering. “We feel we have an important role to play in helping our planet, including being there for the entire lifecycle of a product - from the time a customer starts shopping until that product is responsibly recycled,” said Tim Dunn, Best Buy’s head of environmental sustainability, in a statement. “Retailers should take on more of the reverse logistics process, even if it’s not a return, but when the cost to the consumer is high, it’s not going to be very enticing.” “I love the intention behind this, but the steep price is going to dissuade consumers from being eco-friendly more than it will encourage them,” wrote Melissa Minkow, director of retail strategy at CI&T. Some on RetailWire’s BrainTrust did, however, see the price as a sticking point.
#DEEP FREEZER HOME DEPOT UPGRADE#
Stressing the importance of our personal environmental impact of what happens to our old stuff when we upgrade our homes and tech stack is a critical part of the marketing for this strategy - it can be eye-opening.”įor $199 (20 percent off for Best Buy Totaltech members), Best Buy’s Standalone Haul-Away service removes and recycles up to two large products (including TVs, major appliances, all-in-one computers and monitors), along with select smaller products, like laptops, cameras, cords and gaming consoles. “The price should not deter customers from taking advantage of the haul-away services as the alternative is a landfill.
they are comparable to Best Buy’s $199 service,” wrote Liza Amlani, principal at Retail Strategy Group. “If you compare haul-away prices when you purchase large appliances from Home Depot, Costco, etc. “This service solves a major pain point for customers, not just in freeing up space by taking away the old appliance, but also eliminating feelings of regret or frustration by the customer at having to source solutions on their own,” “Yes, the price seems high on its own, but when you factor in the cost of labor and gas to haul these large and heavy items to a recycle center that is probably quite far away, the price actually is cheap,” wrote DeAnn Campbell, chief strategy office at Hoobil8.
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